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Your brand committee
Heather Miller: Enterprise-Wide Applications and Generation Projects
Sarah Aspinall: Corporate Communications
Michael Van Huyse: Customer First
John Shore: East Region
Kelli Price: Central Region
Alison Vai: West Region
FAQs
General
Why did the company go through this rebranding process?
For more than 30 years, we, as a company, have made a commitment to delivering clean energy and water solutions. Our rapid growth has led our power generation, regulated energy, and water businesses to expand around the world. During our growth and expansion, our purpose remains united: to sustain energy and water for life.
As we tackle the looming global climate challenge, it is time for us to unite our fast-growing power generation and our regulated energy and water businesses as one strong brand. We need to better articulate what we believe in, why we matter, and how we bring value to people today and in the future.
Across the organization, Liberty is putting our customers in the center of every decision we make. Customer-centricity will be delivered through Customer First, a transformation program that puts our customers first in all that we do – ensuring they have sustainable energy and water solutions paired with an effortless customer experience.
The new brand gives us a fresh look and a unified way to communicate who we are while also affirming our commitment to sustainability and customer-centricity.
What does our new brand accomplish?
We are bringing our non-regulated power generation business and our regulated energy and water businesses under one brand as Liberty. We have introduced a new logo – our Radiant Heart – to replace the existing logos of Liberty Utilities and Liberty Power. The Algonquin Power and Utilities logo remains unchanged currently.
The new brand is our public pledge to our commitment to building a better, cleaner future with energy and water solutions. We are a company for the future. This new brand gives us a fresh, energized expression to articulate who we are, what we believe in, and why we matter to the customers and communities we serve, today and in the future.
Why did we keep the Liberty name?
We did a lot of homework on this and explored other names. We spoke with several of your colleagues across regions and job functions, and we heard that there is a deeply shared sense of pride behind the name Liberty. It is a name we are proud of and a brand we should cherish and grow.
We explored more than 2,000 names and concluded that Liberty is by far the most inspiring name, and one that will allow us to continue to flourish. Whether we are delivering energy and water services to our neighbors, introducing new ways of smart living, or building large energy infrastructure that will serve many generations to come, we are doing it as one company, for one shared purpose.
What about the names from the Leadership Summit? Did we consider other names?
Yes, all the creativity from that exercise was evaluated, and we considered more than 2,000 names, including ways to interpret the Liberty name. We concluded that Liberty is, by far, the most inspiring one. Liberty is a powerful word. It is authentic and represents the essence of our purpose: bringing clean energy and water to everyone to live better and to prosper together.
What is our new logo?
Our new logo is a Radiant Heart and is the most prominent change of our visual expression. It embodies our energy and optimism for the future. It symbolizes the heart we bring to serving our communities and how clean, sustainable energy and water are the heartbeat of our homes and communities.
The Radiant Heart expresses how we put our heart to what matters: reliable, affordable, and effortless service for our communities matters. Greener, cleaner, and more sustainable systems for the future matter.
How does this rebrand align with Arun Banskota’s path forward for our organization?
The Liberty brand is built on our company’s purpose. As we continue to flourish as a business, Arun and our leadership teams across our regions are committed to delivering our brand promise to bring clean energy and water to everyone – to live better and to prosper together. Arun is enthusiastic about the change and looking forward to bringing it to life.
Is our business strategy changing as a result of this?
Our rebranding efforts enable us to better align our business strategy with our brand strategy. Growth will continue to be a priority, with our customers in the center of every decision we make. Moving forward, our business strategy will strive to deliver more meaningful customer and employee experiences to support our growth, as exemplified by our current Customer First initiative that is supported by our brand refresh.
How is the company changing as a result of the brand evolution?
We are building a company for the future. We are inspiring our neighbors to protect our future together. That’s why we are infusing our brand with new energy and new meaning.
We are elevating our brand, and we know our customers will expect more from us. That’s why we are launching new programs, such as Customer First, to deliver on our brand promise.
Will we be changing company values?
Our shared belief in quality, efficiencies, and caring will always be part of how we operate. That said, we are changing how we talk about the brand – from what we do to how we make a positive difference in people’s lives.
Accordingly, we are focusing our company’s core values in three areas:
- Making a positive difference is at the heart of our culture. It means championing positive change in all aspects of our business to better serve the present and future needs of our communities.
- Doing the right thing means delivering on our promise to care for the environment, to respect human rights, and to positively manage our impact.
- Thinking creatively means challenging the status quo and actively seeking opportunities that deliver the best possible outcomes for our communities.
Our leadership and employee competencies, existing recognition programs, and 2020 scorecard goals remain unchanged until further notice. Revisions to these programs are part of our implementation plan. Any changes or updates will be communicated across the organization.
How do we refer to ourselves moving forward?
We will refer to the brand as “Liberty.” Identifying your functional area and geographic region will not change. The signpost “Renewables” will differentiate employees of our generation business from those in our regulated services business. For example:
- Regional Role– John Shore, Senior Manager, Marketing & Communications, Liberty East Region
- State-Specific Role– Norma Armenta, Water Conservation Coordinator, Liberty California
- Renewables Role– Dan Lyons, Site Manager, Wind, Liberty Renewables
- Shared Services Role– Lance Adams, Director, IT (Applications), Liberty
Who was involved in the branding project?
Many colleagues contributed to this rebranding effort. The project was started by an ALP in 2018. Fast-forward to 2019, and the branding committee, together with representatives from three regions, initiated a review of the brand. Since then, they’ve been working with senior management on this transformation. We’ve also been receiving and implementing feedback from different colleagues serving various job functions in many regions.
In addition, leaders from learning and development, the sustainability office, customer experience, and marketing and communications all worked closely together to bring our new brand to life.
How much did this rebrand/will this rebrand cost the company and who is paying for it?
Given the brand rollout was planned for internal launch in Q1 2020 and expected to last roughly 12 months, we are working with regional offices on budget details as well as division of responsibilities. The COVID-19 pandemic, the forest fire on the west coast, and other unforeseeable crises added complexity to our planning and timeline. Some of the expenses will be accounted for by our normal operational costs. Others will be one-off expenses.
What will the rollout process look like?
We unveiled the new brand at our March 4 Town Hall, before the coronavirus pandemic hit and caused us to halt travel. While we had hoped to make visits to see each of you, that wasn’t possible. But we are now ready to move forward the continuation of our rollout of the Liberty rebrand both internally and externally.
We are dividing our brand rollout into three phases: inform, connect, and inspire. We want to make sure our customers understand what is changing and why we are changing, give them time to adjust, and eventually have them embrace our new brand.
Our new logo – which is called the Radiant Heart – will start to appear on trucks and shirts, but you’re the ones who’ll make it shine. We energized our logo and now it’s time to put it into action.
Our immediate plan is to replace items as per the assigned renewal schedule (e.g., uniforms). Locations that require net new items will start using the new brand. Existing assets will be gradually replaced as per schedule.
What can I expect as an employee as the rebrand rollout continues?
Each of our employees can expect to receive training on the Liberty rebrand beginning in October.
Please talk to your managers if you have more questions after the training – they are happy to help support you through this process.
You will also start seeing changes on our intranet, as well as a new look on our Liberty Facebook Workplace. Check this microsite often for new updates. And your email signature and our external web sites will be updated later this year. These are just a few of the upcoming changes you can expect to see.
What is the brand rollout timeline?
Here is the brand rollout timeline as it currently stands:
-
October 26 – November 13
- Internal training session
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October 8
- News release to announce brand update
- The utilities, power generation, and Algonquin websites will include alert to upcoming brand update
- Liberty social channels will include the alert
- October – Customer communications on upcoming changes will begin
- October – Preview of new identity on Liberty Utilities website pages
- November – Insert in gas, water, and electric customer bills
- October/November – Additional information and launch campaign will be revealed
- December – New customer interfaces will start to be introduced
- 2021+ – Additional new services will be rolled out in 2021
Customer Communications
How and when are we communicating the rebrand to external stakeholders and customers?
We are communicating the new brand to external stakeholders and our customers in Q4 2020, and we are confident that our customers will like the logo, because we have tested it with external audiences across different regions. Customers told us that the logo is unique and powerful. They felt that it expresses love. By looking at the logo they saw that Liberty is a company looking to the future – and one that cares about customers and the environment.
Going forward, customer communications will be done in phases on multiple channels, from bill inserts to digital communications and all the touchpoints in between. In addition, customer and call center staff will be trained regarding the changes in the brand.
Given we are taking a responsible and gradual approach to the brand refresh, customers will experience the co-existence of our existing and new brand for the remaining 2020 and into 2022.
What can customers expect as part of the rebrand?
Here is what our customers can expect as part of the rebrand:
- We are adopting clean, sustainable energy solutions to reduce our carbon emissions.
- We’re rolling out technology that will give our customers powerful new ways to track and control their energy and water consumption, all in near-real time.
- We will be introducing the new look in phases. Our communication materials, offices, customer centers, uniforms, and vehicles will be updated throughout 2020, 2021, and beyond.
- Our new website domain is www.libertyenergyandwater.com. Our new email convention is firstname.lastname@libertyenergyandwater.com.
- Our phone numbers remain the same. Customers can continue to contact us through our current web site.
- Customers will receive a customer letter in October from us explaining our new brand, what it stands for, and our commitment to them.
Is there any additional information to note for retail customers?
Here is what our customers can expect as part of the rebrand:
- If retail customers receive bills in print, they will also find additional information in their bill insert.
- More information about the brand can also be found at www.libertyutilities.com/newbrand.
- Meanwhile, retail customers can continue to arrange bill payments and services on our current web site.
Is there any additional information to note for enterprise customers?
Here is what our customers can expect as part of the rebrand:
- We are bringing the unregulated power generation business and the regulated energy and water business under one Liberty brand.
- The change does not affect our legal name and does not affect our existing contracts with enterprise customers.
What about retail fraud protection for customers?
We are not asking customers for their personal information or account information in relation to our brand rollout.
Other important things to communicate to our customers:
- As we rollout new services and payment options to our customers, they may be asked to create new passwords in order to access new features and benefits. Those requests are unrelated to the new visual identity and will be accompanied by more information about new payment options.
- Customers will be alerted that any email, phone call, or voice mail claiming to be from Liberty and asking for account information or log-in information it is not from Liberty. Customers who are unsure if the information request is legitimate are asked to contact us directly.
- When Liberty colleagues visit a customer location for service, customers may ask for proof of identity. We are asking customers to notify Liberty if someone claiming to be an employee arrives unscheduled or cannot prove their identity.
- While we transition to our new brand, technicians may have a photo ID with our new brand or our Liberty Utilities/Liberty Power brand. Customers will be made aware of this transition phase in our brand communications.
- At this time, Liberty is not offering any gift cards to customers to participate in surveys related to our brand. If a customer receives an offer of this nature, it is not from us and should be ignored.
Whom can I contact for brand-related questions?
Whom can I contact for brand-related questions?
The following brand committee members can discuss your further questions:
- Enterprise-Wide Applications and Generation Projects: Heather Miller
- Corporate Communications: Sarah Aspinall
- Customer First: Michael Van Huyse
- East Region: John Shore
- Central Region: Kelli Price
- West Region: Alison Vai
What’s the plan for changing out external collateral (signage, trucks, uniforms, etc.)?
Our immediate plan is to replace items as per the assigned renewal schedule (e.g. uniforms). Locations that require net new items will start using the new brand. Existing assets will be gradually replaced as per schedule.
Given we are taking a responsible and gradual approach to the brand refresh, customers will experience the co-existence of our existing and new brand for the remaining 2020 and into 2021.
Here is a general timeline for our external rollout:
-
October 8
- News release to announce brand update
- October – Customer communications will begin
- October/November – Additional information and launch campaign will be revealed
- December – New customer interfaces will start to be introduced
- 2021+ – Additional new services will be rolled out in 2021
How are we putting the new brand into action for our customers?
From cutting-edge tech to simple, practical measures, Liberty is putting its heart into services that help customers control, conserve, and save:
- Smart meters – The more you know, the more you can control. Smart meters let you see and control your consumption like never before.
- EV charging – We’re rapidly growing our network of EV charging stations. Soon we’ll be helping customers install charging stations at home.
- Battery storage pilot program – Our battery storage pilot program is designed to save customers money and provide backup power during an outage.
- Net metering – Liberty customers are becoming renewable energy suppliers. We’re paying them to put energy back into the grid.
- Energy efficiency program/Energy Savings Assistance Program – Liberty offers incentives for certain high-efficiency appliances, heating, and cooling systems. The same goes for air sealing and insulation, and smart thermostats in select regions.
- Free water-saving devices – We offer easy-to-install water-saving devices to our residential and commercial customers at no cost. Simple yet powerful.
- Home water management – When should you water the lawn? How do you find and fix leaks? Liberty’s free classes have the answers. Find one in your community here.
How will Liberty show up in our communities going forward?
Clean water and reliable power are at the heart of every community. But Liberty is reaching out with more than pipes and wires. Our people are reaching out in many wonderful ways. We’re woven into the fabric of our communities.
Legal, Regulatory & Compliance
Have we received legal and compliance approval for the new brand and logo design?
Yes, we have been working with our internal legal team as well as an external law firm to ensure the Liberty name is adequately protected.
Will the Algonquin name change as well?
There will be no changes to the Algonquin name. Algonquin will continue under the same name and trading symbol (NYSE: AQN), and function as the holding company for our various operating companies. The APUC brand will exist primarily for investors, regulators, and other legal purposes. Liberty is our public-facing brand and our employee brand.
Who within Algonquin will manage brand compliance?
Cohesive use of the new brand across the company will be critical to our success. Guidelines and templates will help employees ensure they are using the brand correctly. Significant new design interfaces must be reviewed by the Brand Subcommittee. Please contact brand@libertyutilities.com for more direction.
The team will provide guidance to colleagues across the Liberty organization:
- Enterprise-Wide Applications and Generation Projects: Heather Miller
- Corporate Communications: Sarah Aspinall
- Customer First: Michael Van Huyse
- East Region: John Shore
- Central Region: Kelli Price
- West Region: Alison Vai
Please remember, compliance with the brand will be a shared responsibility for all employees.
Is our new logo trademarked?
Yes, our new logo is trademarked.
Employee & Human Resources
Will this mean layoffs/consolidation?
As stated previously, the brand launch is not part of any reorganizational effort. This branding initiative focuses on aligning the values and the commitments we have to the communities we serve. This new look will help us ensure that our values are communicated more clearly to anyone who interacts with Liberty.
Will this impact my position within the organization? Will my job change?
The brand launch is not part of any reorganizational effort.
Select individuals may be asked to support the brand rollout. We will work with these colleagues and their managers to help plan their goals and priorities.
Will we have new commitments to sustainability?
A core part of the Liberty rebrand is our increased commitment to sustainability, specifically our emphasis on clean water and energy to help ensure future generations can thrive.
Our path to sustainability began more than 30 years ago when we built our first run-of-river hydroelectric generating stations. Today, over 50% of our power comes from renewable sources. Building a clean, reliable, sustainable future is fundamental to the way we do business.
- Climate action – We are supporting the global goal of limiting planetary temperature rise by less than 2 degrees this century.
- End of coal – We’ve phased out coal to reduce greenhouse gas emissions by 1 million tons (equivalent of almost 300,000 cars).
- Greening the fleet – 49% of Algonquin fleet vehicles are low- or no-emission vehicles.
- Renewable energy – We achieved 49% in July 2020 of our 75% renewable generation 2023 target.
- GHG emissions: We achieved 75% of the one million metric tons target.
- Commitment to Biodiversity – Liberty is committed to making a positive environmental impact, and we’re always looking for new ways to protect wildlife and their habitats. We’re proud of the steps we’ve taken to help protect biodiversity as we continue to grow our business, including the ‘Helping our Flying Friends’ and ‘Cash for Grass’ programs.
- Recognized leader – We are a recognized global leader in the sustainability space. That’s the Liberty way. And we will continue to do our part in building a more sustainable future for our people, our stakeholders, our customers and our communities.
Will we be doing more in the local communities?
Local market leaders will be encouraged to work with community leaders to determine new and innovative ways to expand our presence. This brand refresh opens opportunities for conversations about how Liberty can do more as a good citizen. We encourage all regions to think globally and act locally.
How do we talk about the new brand?
We are building a company for the future. We are inspiring our neighbors to protect our future together. That’s why our new brand is infused with new energy, new meaning, and new values.
As a company, we are shifting from telling people what we do to sharing with them what positive differences we are making to their lives every day. We are providing energy and water as two fundamental life sources, so all can enjoy, live, and prosper.
Better service. Greener energy. Cleaner water. It all comes down to heart. That’s Liberty.
How can I continue to stay involved in the change?
The success of this rebrand continues to depend on all of us getting involved. Please continue to stay in touch with your manager for specific ways to stay involved in this process. And continue to internalize the following:
- Number one: Do the right thing. Make a positive impact.
- Number two: Think creatively. Challenge the status quo. Embrace diverse ideas so you can bring new solutions to people that no one else can imagine.
- Number three: Make a positive difference. While sustaining energy and water for life sounds big, helping a customer better understand how to be more energy efficient is more relatable. So the next time you talk to a customer and help the person use energy smarter, you’re not only doing a job but you’re making a positive difference.
What is the plan for changing our collateral (email addresses, business cards, ID cards, etc.)?
Changes to our internal assets will be a gradual process to ensure we introduce all elements properly. While some transitions like the new email addresses will occur quickly, we anticipate the full transformation will be complete in the next 24 months. We will be providing guidance on internal collateral later.
Uniforms
What do we do with old uniforms? Do we stop using those immediately?
You can continue to use the current uniforms as we transition fully to the new brand. Your local market leaders will be in touch regarding the date for issuance of new uniforms. Old uniforms should be discarded as per existing processes to protect our customers from fraudulent use.
Branding Collateral
How do I order new business cards?
We are aligning printing resources to ensure a smooth transition to new stationery, including business cards. We anticipate that will be one of the first elements to change. Please check with your manager and keep an eye out for email communication about this.
You will also start seeing changes on our intranet, as well as a new look on our Liberty Facebook Workplace. Check this microsite often for new updates. And your email signature and our external web sites will be updated later this fall.
Where can I find more information on logo, print, and embroidery guidelines?
You will find new information on this microsite.
The new branding guidelines will be available for all employees. We ask that you work with regional leaders before making any embroidery purchases to ensure we are being consistent.
Brand Managers
How will the rebrand impact Brand Champions?
As our senior leaders, colleagues at the manager and director level are expected to help drive the Liberty rebrand forward internally. Brand Champions should have already received their training and should be prepared to answer questions for direct reports and your team members.
We want to make sure our teams and our customers understand what is changing and why we are changing, give them time to adjust, and have them embrace our new brand.
When will my teams receive their training, and how can I support?
We are dividing our brand rollout into three phases: inform, connect, and inspire.
Beginning the week of October 12, our customer service teams will start to receive training, and Brand Champion training will begin the week of October 26 to help support these colleagues and direct reports as they listen, learn, and prepare to share the Liberty brand with customers and external stakeholders.
We have built an internal microsite for you and your teams to get more information about the brand and ask questions. You will receive a link to the microsite this week by email.
Customer Service, Customer Experience, and Community Relations
How will the rebrand impact Customer Service representatives, Customer Experience representatives, and Community Relations leaders?
Customer Service representatives, Customer Experience representatives and Community Relations leaders will play a critical role in helping to launch the Liberty rebrand with our customers.
Several years ago, Liberty committed to creating sustainable energy and water for life. And we’ve made good progress, but as the sustainable energy and water future takes shape both here and around the world, it’s time to refresh how we present this purpose to our customers, stakeholders, and communities.
The new logo reflects our commitment to putting our heart into things that really matter. The Radiant Heart design was chosen as a symbol of our commitment to our customers, and we are looking to the Customer Service team to help us communicate this evolution.
What training will be provided for customer-facing roles?
Training will begin in October for Customer Service Representatives. We will provide various materials and information on the Liberty brand, and we will also be providing you with a script to use when communicating with customers regarding the rebrand.
If you have any questions or need additional support following your training, please reach out to your manager.
How are Customer Service, Customer Experience, and Community Relations teams further supporting customers in building a more sustainable future?
Our path to sustainability began more than 30 years ago when we built our first run-of-river hydroelectric generating stations. Today, over 50% of our power comes from renewable sources. Building a clean, reliable, sustainable future is fundamental to the way we do business.
- Climate action – We are supporting the global goal of limiting planetary temperature rise by less than 2 degrees this century.
- End of coal – We’ve phased out coal to reduce greenhouse gas emissions by 1 million tons (equivalent of almost 300,000 cars).
- Greening the fleet – 49% of Algonquin fleet vehicles are low- or no-emission vehicles.
- Renewable energy – We achieved 49% in July 2020 of our 75% renewable generation 2023 target.
- GHG emissions: We achieved 75% of the one million metric tons target.
- Commitment to biodiversity – Liberty is committed to making a positive environmental impact, and we’re always looking for new ways to protect wildlife and their habitats. We’re proud of the steps we’ve taken to help protect biodiversity as we continue to grow our business, including the Helping our Flying Friends and Cash for Grass programs.
- Recognized leader – We are a recognized global leader in the sustainability space. That’s the Liberty way. And we will continue to do our part in building a more sustainable future for our people, our stakeholders, our customers and our communities.
Power Generation
How will the rebrand impact Power Generation employees?
Every Liberty employee will play a critical role in helping to launch the rebrand with our customers.
Several years ago, Liberty committed to creating sustainable energy and water for life. And we’ve made good progress, but as the sustainable energy and water future takes shape both here and around the world, it’s time to refresh how we present this purpose to our customers, stakeholders, and communities.
The new logo reflects our commitment to putting our heart into things that really matter. The Radiant Heart design was chosen as a symbol of our commitment to our customers, and we are looking to the Customer Service team to help us communicate this evolution.
When will Power Generation employees be trained on the rebrand?
Training will begin the last week of September for Power Generation employees. We will provide various materials and information on the Liberty brand at that time. If you have any questions or need additional support following your training, please reach out to your manager.
In addition to uniforms, when can we expect new branded materials and tools?
We will continue to unveil new branded materials and tools for Power Generation throughout 2020. The implementation timeline runs 24 months for full rebranding of all assets. There is also information available on this microsite.
The new branding guidelines are now available. We ask that you work with regional leaders before making any embroidery purchases to ensure we are being consistent.
Energy/Electricity/Gas
How will the rebrand impact Energy employees?
Every Liberty employee will play a critical role in helping to launch the rebrand with our customers.
Several years ago, Liberty committed to creating sustainable energy and water for life. And we’ve made good progress, but as the sustainable energy and water future takes shape both here and around the world, it’s time to refresh how we present this purpose to our customers, stakeholders, and communities.
The new logo reflects our commitment to putting our heart into things that really matter. The Radiant Heart design was chosen as a symbol of our commitment to our customers, and we are looking to the Customer Service team to help us communicate this evolution.
When will Energy employees be trained on the rebrand?
Training will begin the last week of October for Energy employees. We will provide various materials and information on the Liberty brand at that time. If you have any questions or need additional support following your training, please reach out to your manager.
In addition to uniforms, when can we expect new branded materials and tools?
We will continue to unveil new branded materials and tools for Energy throughout 2020 and early 2021. There is also information available on this microsite.
The new branding guidelines are now available. We ask that you work with regional leaders before making any embroidery purchases to ensure we are being consistent.
Water
How will the rebrand impact Water employees?
Every Liberty employee will play a critical role in helping to launch the rebrand with our customers.
Several years ago, Liberty committed to creating sustainable energy and water for life. And we’ve made good progress, but as the sustainable energy and water future takes shape both here and around the world, it’s time to refresh how we present this purpose to our customers, stakeholders, and communities.
The new logo reflects our commitment to putting our heart into things that really matter. The Radiant Heart design was chosen as a symbol of our commitment to our customers, and we are looking to the Customer Service team to help us communicate this evolution.
When will Water employees be trained on the rebrand?
Training will begin the last week of October for Water employees. We will provide various materials and information on the Liberty brand at that time. If you have any questions or need additional support following your training, please reach out to your manager.
In addition to uniforms, when can we expect new branded materials and tools?
We will continue to unveil new branded materials and tools for Water throughout 2020 and early 2021. There is also information available on this microsite.
The new branding guidelines are now available. We ask that you work with regional leaders before making any embroidery purchases to ensure we are being consistent.
Field Technicians
How will the rebrand impact Field Technicians?
Every Liberty employee will play a critical role in helping to launch the rebrand with our customers.
Several years ago, Liberty committed to creating sustainable energy and water for life. And we’ve made good progress, but as the sustainable energy and water future takes shape both here and around the world, it’s time to refresh how we present this purpose to our customers, stakeholders, and communities.
The new logo reflects our commitment to putting our heart into things that really matter. The Radiant Heart design was chosen as a symbol of our commitment to our customers, and we are looking to the Customer Service team to help us communicate this evolution.
When will Field Technicians be trained on the rebrand?
Training will begin the last week of October for Field Technicians. We will provide various materials and information on the Liberty brand at that time. If you have any questions or need additional support following your training, please reach out to your manager.
In addition to uniforms, when can we expect new branded materials (like trucks, hard hats, etc.)?
We will continue to unveil new branded materials for Field Technicians throughout 2020 and early 2021.
There is also information available on this microsite.
The new branding guidelines are now available. We ask that you work with regional leaders before making any embroidery purchases to ensure we are being consistent.
Investor Relations
How will the rebrand impact Investor Relations employees?
Investor Relations employees will play a critical role in helping to launch the Liberty rebrand with our customers and help stakeholders see the change that is underway.
Several years ago, Liberty committed to creating sustainable energy and water for life. And we’ve made good progress, but as the sustainable energy and water future takes shape both here and around the world, it’s time to refresh how we present this purpose to our customers, stakeholders, and communities.
The new logo reflects our commitment to putting our heart into things that really matter. The Radiant Heart design was chosen as a symbol of our commitment to our customers, and we are looking to the Customer Service team to help us communicate this evolution.
What training will be provided for Investor Relations?
Training will begin the last week of October for Investor Relations. We will provide various materials and information on the Liberty brand, and we will also be providing you with a script to use when communicating with investors regarding the rebrand.
If you have any questions or need additional support following your training, please reach out to your manager.
When will we be launching the Liberty brand externally?
On October 8, 2020, we will be sharing a press release to formally announce the Liberty brand externally. From there, we will continue to unveil the new brand with our customers and external stakeholders – including our investors.
What can our investors expect as part of the rebrand?
Here is what our investors can expect as part of the rebrand:
- We are adopting clean, sustainable energy solutions to reduce our carbon emissions.
- We’re rolling out technology that will give our customers powerful new ways to track and control their energy and water consumption, all in near-real time.
- We will be introducing the new look in phases. Our communication materials, offices, customer centers, uniforms, and vehicles will be updated throughout 2020, 2021, and beyond.
- Our new web site domain will be www.libertyenergyandwater.com. Our new email convention is firstname.lastname@libertyenergyandwater.com.
- Our phone numbers remain the same. Customers can continue to contact us through our current web site.