Welcome to our bold new identity.
Where the new brand journey begins
For more than 30 years, we, as a company, have made an unwavering commitment to operational excellence while delivering clean energy and water solutions. Our fast growth has led both our power generation business and our retail energy and water business to expand around the world, but our purpose remains united: to sustain energy and water for life.
As we tackle the looming world’s climate challenge, it is time for us to unite ourselves as one strong brand that truly represents our leadership in building a sustainable and customer-centric future. We need to better articulate what we believe, why we matter, and how we bring value to people today and tomorrow.
The new brand gives us a new look, new personality, and new expressions, to connect with people about who we are and how we will always be here for them.
Our story
Everyone should have clean energy and water to live, to grow, to enjoy.
Every decision we make is for everyone to live better today and prosper tomorrow, always.
Everything we do is to ensure that families can count on us.
Everything we build is to protect the future for the next generation.
That’s Liberty. Energy and water for life.
Our Radiant Heart
We call our new logo the Radiant Heart, because we’re putting our heart where it matters, and putting our customers at the center of every decision we make. It reflects the type of company we’re becoming.
This Radiant Heart symbolizes how clean, sustainable energy and water are the heartbeat of our homes and communities. At Liberty, we believe that reliable, affordable service for our communities matters. Greener, cleaner, and more sustainable systems for the future matter. When you do things with your heart, you can do both.