We energized our logo.
Now let’s put it into action.

Revolution with evolution

The new Liberty Brand is revolutionary. It’s bold, fresh, and surprising. And it’s designed to evolve far into the future. So we suggest implementing the system in incremental, evolutionary steps. Not all the elements of the identity have to be launched in one fell swoop. In fact, we’ve got a considerable amount of work to do, not only the visual elements, but improving every piece of the customer experience.

Liberty approval process for asset, design, and copy request

Quality visual branding shows we take pride in our business, and work hard to deliver a better customer experience. Our customers will recognize the investment we make and know we will deliver with the same passion when it comes to servicing their needs. Our attention to detail in our branding — even something as simple as a bill insert — can reassure our customers that we value any and all aspects of the customer experience.

Overview

We have developed a number of templates for general business use. You will find these templates in our Community site. 

Please note that for physical assets, only net new items or those up for renewal will migrate to the new brand. 

Specialist guidelines will be made available to project teams for the following items:

• Signage
• Interiors
• Clothing and uniforms
• Promotional items
• Project merchandise
• Illustration

Please contact brand@libertyutilities.com to discuss your request and timeline.

Which touchpoints require review and brand approval?

Typically, the first wave of updates would require approval from the central brand committee. As we progress through the transition, approvals may be reassigned at a local level. 

If you are working with a local design agency, please request tier 1 agency onboarding by contacting brand@libertyutilities.com. 

New design request	New design review	Exceptions
Website, internal or external (e.g., project website)	Internal recognition campaigns	Regulatory documents and filings without branding
New user interface, internal or external (e.g., My Account supported by third party)	Internal giving campaigns (e.g., annual United Way fundraising drive)	Terms & Conditions, Master Agreements and other contractual documents with no branding
Bill redesign	Merchandise ordered outside of the U.S. or Canadian brand stores	Late payment and shutoff notices where regulations dictate content and layout
Renewable project logos	New customer forms, print or digital
Vehicle wrap, new fleet type	Internal recognition campaigns

Let’s work together.

Creating a unified brand experience requires discipline and cooperation among all of us. That’s why we have created a simple process and guidelines to help us express our brand in a coherent manner.

You will also find the guidelines and the request forms in our Liberty Community page.

• Brand guidelines
  • Brand guidelines
  • (The Community)
  • Basic guidelines
  • (The Community)
  • Brand showcase
  • (The Community)
  • Brand specifications
  • (The Community)
• Images & Icons
  • Stock image
  • (The Community)
  • Icons
  • (The Community)
  • Brand mosaics
  • (The Community)
• Logo
  • Logo artworks (PNG, JPG)
  • (The Community)
  • Logo artworks (All formats)
  • (On request)
• Word templates
  • Letterhead (Digital)
  • (The Community)
  • Letterhead (Print)
  • (On request)
  • Business card (Print)
  • (On request)
• Digital
  • MailChimp templates
  • (Available to current MailChimp users)
  • Social media
  • (The Community)
• PPT
  • (The Community)
• Print
  • InDesign template
  • (On request)